Research Areas and Standard Tools

Product

Degustation tests
Handling tests
Home-use tests
Packaging tests
Sniff tests
Usage & Attitude studies

Standard tools:	CREATIV
	DIALOG
	PACK
	VIEW

 

Communication

Claim tests
Direct marketing tests
Radio-spot tests
Cinema-spot tests
Concept tests
Online-market research/ web page-studies
Print tests
Poster tests
Sponsoring checks
TV-spot tests

Standard tools:	CREATIV
	DIALOG
	CONCEPT
	AD
	ADVERT
	CINEMA
	NET

 

Brand leading

Benefits & Barriers
Image analysis
Brand core analysis
Brand competence analysis
Brand positioning and -segmentations

Standard tools:	CREATIV
	DIALOG
	BRAND
	VIEW

 

Distribution

Shelf-impact studies
Buying motivation analysis
Pricing
Prices orientation

Standard tools:

Brand Price DICATOR