SIGHT Market Research & Consulting, an overview

SIGHT Market Research & Consulting was founded in November 1997.

Although the agency is young referring to the founding year, the know-how is based on a longstanding experience of the managing director Dr. Cordula van Ooy.

SIGHT is a specialist for market research and marketing consulting.

The name SIGHT reflects our agency's principle, since only those having insight in companies, consumers and markets have the chance to identify and exploit competitive advantages.


The activities not only combine the qualitative and quantitative field of the market research but also include marketing consulting like the development and recommendations of strategies for realisation on the basis of the conducted results.

We therefore see our focus on an all-embracing consulting of our clients - on the national as well as international level.

The service idea is of highest priority at SIGHT. Service means 'personal flexibility' also implying the readiness to react to changes of the clients' wishes at any time. The keeping of deadlines is not worth mentioning.

Additionally, we attach great importance to the results' operationability. It is important for us to provide clear reports of the results that are comprehensible for anyone. We deliver clear and operationable recommendations that precisely can be realised by marketing activities.